Apple is introducing a new App Store subscription option designed to help developers win more subscribers through discounted, long-term pricing.

Announced on Monday, the feature allows users to pay monthly while committing to a 12-month auto-renewing plan. In return, developers can offer lower rates to customers in exchange for steadier, more predictable revenue over time.

This approach also reflects how many developers already market their annual subscriptions within their apps.

Typically, they highlight a lower effective monthly price to emphasize the savings users would get by choosing a yearly plan over a standard monthly subscription.

For users who are undecided about committing long term, the perception of better value often serves as a strong incentive to opt for the annual option.

Apple is now essentially formalizing practices many developers were already using, while also setting clearer rules for how subscription discounts are presented to ensure customers are not misled about actual pricing.

However, the feature will not be available to developers in the United States or Singapore at launch.

Apple did not provide a reason for the exclusion, but it comes as the company remains engaged in ongoing App Store legal disputes in the U.S., including compliance questions stemming from its court case with Epic Games over how subscription payments and fees are structured.