Guinness Nigeria Plc, through its Orijin brand, took part in the 2026 Ojude Oba Festival in Ijebu-Ode as the event’s official alcohol sponsor, leveraging the cultural celebration to strengthen its market presence and deepen consumer engagement.

The festival drew thousands of attendees, including indigenes of Ijebuland, tourists, cultural enthusiasts, traditional institutions and other stakeholders.

In a statement issued on Monday, Guinness Nigeria said the activation reflects Orijin’s cultural marketing strategy aimed at connecting with consumers through heritage-driven events and community celebrations.

Speaking at the festival, a member of the Ojude Oba Planning Committee, Otunba Deji Osibogun, said the company’s sustained support has helped promote and elevate the profile of the festival over the years.

“It fills us with great pride to see Orijin at the heart of Ojude Oba once again. This festival is a living archive of our history, culture, and tradition, and Orijin has positioned itself meaningfully at the centre of it all. The brand does not merely sponsor Ojude Oba; it honours it.

“Orijin understands that culture is sacred, and through its consistent presence and the quality of what it brings to the festival, it is helping to carry our heritage forward with the dignity it deserves.

“We are proud to have Guinness Nigeria as a partner in telling the Ijebu story to Nigeria and the world,” Osibogun said.

The Corporate Relations and Legal Director of Guinness Nigeria Plc, Rotimi Odusola, said the company considers the festival an important platform for engaging and connecting with consumers.

“Ojude Oba is one of the most powerful examples of culture in motion, and being part of it through Orijin is a privilege we do not take lightly. Our purpose at Guinness Nigeria is to help Nigerians celebrate life, every day, everywhere, and there are few moments more deserving of celebration than this.

“We are proud to stand with the people of Ijebuland and to continue shaping how our culture is experienced and celebrated today,” Odusola stated.

The 2026 Ojude Oba Festival brought together traditional rulers, age-grade groups, equestrian families and cultural performers, who assembled to pay homage to the Awujale of Ijebuland while celebrating the rich cultural heritage of the Ijebu people.