Guinness supports Ojude Oba festival, deepens cultural marketing push

Guinness Nigeria Plc, through its Orijin brand, took part in the 2026 Ojude Oba Festival in Ijebu-Ode as the event’s official alcohol sponsor, leveraging the cultural celebration to strengthen its market presence and deepen consumer engagement. The festival drew thousands of attendees, including indigenes of Ijebuland, tourists, cultural enthusiasts, traditional institutions and other stakeholders. In […]