Elon Musk’s electric vehicle maker, Tesla, has renamed its “Full Self-Driving (Supervised)” system to “Assisted Driving” in Europe after German regulators described the original branding as “somewhat misleading”.
In the United States, the system retains the Full Self-Driving (Supervised) name and is available to Tesla owners through a monthly subscription costing $99.
Tesla is seeking regulatory approvals across Europe, where electric vehicle sales have increased this year amid rising fuel costs linked to the war in Iran.
The company’s sales in the region have also shown signs of recovery following a slump last year.
On Tuesday, Germany’s Federal Ministry of Transport (BMV) described Tesla’s “Full Self-Driving” (FSD) branding as “somewhat misleading”, stressing that the system does not take over the entire driving task.
The ministry said the technology was a driver-assistance system designed to support specific functions, including acceleration, braking and steering, while requiring drivers to remain attentive at all times.
Tesla has been pushing European automotive regulators, particularly in the Netherlands, to approve the system quickly.
Reuters reported that the company’s aggressive lobbying had, in some cases, prompted regulators to scale back the intensity of safety tests and reviews of its technology.
In December 2025, a California judge ruled that Tesla had engaged in deceptive marketing of its Autopilot and Full Self-Driving (FSD) systems by giving the impression that they were fully autonomous driving technologies.
Tesla has since countersued the California Department of Motor Vehicles in Los Angeles Superior Court, seeking to overturn the agency’s designation of its marketing as deceptive. The legal dispute remains ongoing.
