Marriott International, the world’s largest hotel company, has ended its 34-year beverage partnership with PepsiCo and entered into a global agreement with Coca-Cola, marking one of the most significant shifts in the decades-long rivalry between the two soft drink giants.
The agreement gives Coca-Cola access to one of the world’s largest hospitality networks, bringing its beverages to Marriott’s properties across Africa, including Nigeria, and South Africa.
It also extends to key markets such as the United States, China and France, covering about 10,000 Marriott properties across 146 countries and territories.
Marriott’s partnership with Pepsi dates back to 1992, when PepsiCo became the hotel’s carbonated beverage supplier across lobby markets, restaurants, bars and in-room dining.
The hotel chain had switched from Coca-Cola to Pepsi after Coca-Cola reportedly declined to provide a loan of between $50 million and $100 million that Marriott had requested.
Pepsi renewed the partnership in 2018, extending a relationship that had become a familiar feature across Marriott’s portfolio of hotel brands.
However, the long-standing partnership has now come to an end, with the Bethesda-based hotel company selecting Coca-Cola as its new global beverage partner.
Marriott International and Coca-Cola announced the global agreement on July 1, with a phased rollout expected to continue across the company’s worldwide operations over the coming months.
Under the partnership, Coca-Cola will serve as Marriott’s global beverage partner, supplying products across multiple categories, including carbonated soft drinks, hydration beverages and functional drinks.
