X lowers qualification for creators’ payout

Alex Omenye
Alex Omenye

Microblogging platform X, formerly known as Twitter, announced that it is lowering the criteria for its creators’ payout programme.

A third of the prior criterion of 15 million impressions will now be met by creators who have 5 million impressions in the last three months, according to X.

Instead of $50, creators will be able to withdraw as little as $10, X announced. Users must still be verified and have at least 500 followers in order to be eligible for payments.

Musk introduced a restriction soon after the announcement, indicating that only impressions from verified accounts will be taken into account for ad income sharing.

Later in the month, the company expanded the programme to include verified authors from all across the world. In July, the company began paying some qualifying creators. The first batch of creator payouts, according to Musk’s statement from June, will be close to $5 million.

X reported last week that the payout for July 31 was delayed because of a spike in sign-ups.

X introduced new sensitivity options for marketers earlier this week, allowing them to select settings like “Relaxed,” “Standard,” and “Conservative.” What type of content can be displayed next to their adverts will be determined by these levels.

This is an expansion of the collaboration between the social media network and Integral Ad Science, which they began working with in January to inform advertisers whether their ads are being displayed next to objectionable content.

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