X bans business handles from promoting on platform

Alex Omenye
Alex Omenye

X, formerly known as Twitter, will no longer permit advertisers to promote their accounts within the timeline of the site in order to get new followers, according to Axios on Tuesday.

According to the report, promoted accounts, also known as “Follower Objective” advertisements, bring in more than $100 million in revenue for X globally each year.

Promoted follower advertising are heavily relied upon by advertisers to boost platform traffic and target particular demographics.

Since taking over as CEO on June 5, Linda Yaccarino, the former head of advertising at NBCUniversal, has worked to reposition the business and win back advertisers that deserted the platform as a result of Elon Musk’s moves.

Advertisers fled the platform after Elon Musk’s acquisition of the platform, and the introduction of new policies which included reducing Twitter’s workforce, introducing a Twitter blue subscription, and many others.

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