Tag: Nike

Nike lays off tech workers, shifts work to external vendors
Business

Nike faces pressure to raise prices after US-Vietnam tariff hike

Nike Inc. may be forced to hike prices more than anticipated after a new U.S.-Vietnam trade deal reportedly raised import tariffs, an analyst said “Nike already plans surgical price increases, and we expect this plan to move forward, with potentially higher increases than prior plan,” Raymond James analyst, Rick Patel, wrote in a research note […]

Nike lays off tech workers, shifts work to external vendors
News

Nike lays off tech workers, shifts work to external vendors

Sportswear giant Nike has begun laying off employees within its technology division, the company confirmed on Monday. The move is part of a restructuring effort that will see some of the division’s work outsourced to third-party vendors. The number of affected employees has not been disclosed, and it remains unclear how large Nike’s technology workforce […]

Business

Nike expands Chinese presence with new creative Hub in Shanghai 

Nike is launching Icon Studios, a new creative studio in Shanghai, China as part of its continued investment in one of its most important markets. The in-house division will focus on creating content such as digital videos, product photography, and projects for e-commerce, social media, and live streaming, according to recent job listings. In recent […]

Nike's sneaker frenzy drives revenue beyond expectations
News

Nike’s sneaker frenzy drives revenue beyond expectations

Nike Inc’s third-quarter revenue has beaten analysts’ expectations, driven by the strong demand for its iconic sneakers like the Jordan Retro in North America and Europe. The world’s largest sportswear maker’s shares rose by approximately 5% in extended trading following the news. Nike’s success can be attributed to its highly successful franchises such as Jordan […]