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Tag: Apple

Tech

Apple plans to introduce ads in maps app

Apple is reportedly planning to introduce ads in the Apple Maps app. An announcement could come as early as this month, with the ads expected to roll out to iPhones by summer, according to Bloomberg. The system would likely function similarly to ads on Google Maps and Yelp, allowing businesses and brands to bid for […]

Tech

Apple acquires MotionVFX to boost video editing ecosystem

Apple has acquired video editing company MotionVFX, known for producing plugins, templates and visual effects tools compatible with Apple’s Final Cut Pro. “We are extremely excited to share that MotionVFX is joining the Apple team to continue to empower creators and editors to do their best work,” the startup said on its website Monday. “From […]

Tech

Apple unveils AirPods Max 2 with improved audio

Apple on Monday launched the AirPods Max 2, the highly anticipated follow-up to its premium 2020 headphones. The new model is priced at $549 and comes with active noise cancellation, Apple’s audio-focused H2 chip, enhanced sound quality, and support for live translation. Apple will open pre-orders on March 25, with availability expected early next month. […]

Apple unveils striking 'Liquid Glass' redesign at WWDC 2025
Tech

Apple unveils new MacBook Air, Pro with M5 chips

Apple on Tuesday introduced a new lineup of laptops, unveiling updated MacBook Air and MacBook Pro models powered by its latest M5 chips. The Pro versions also feature the newly launched M5 Pro and M5 Max processors, which the company says include its most advanced CPU cores to date. According to Apple, the upgraded M5 […]

Tech

Apple, Netflix partner to stream F1 Canadian grand prix

Apple and Netflix have partnered to co-broadcast the Formula 1 Canadian Grand Prix. Apple’s senior vice president of services, Eddy Cue, announced Thursday. “I’ve known (Netflix co-CEO) Ted (Sarandos) for a long time. We’ve worked together before and we had this idea,” Eddy Cue, Apple’s senior vice president of services, said Thursday in a press […]

Tech

Apple unveils age-verification tools globally for child-safety laws compliance

Apple is introducing new tools aimed at meeting an increasing wave of age-verification regulations in the United States and other countries. As part of the update, the company will restrict downloads of apps rated 18+ in Brazil, Australia and Singapore, while also launching additional features designed to comply with laws in the U.S. states of […]

Apple signals major AI spending shift, open to big acquisitions
Tech

Apple to launch integrated video podcasts amid rising YouTube, Spotify competition

Apple on Monday said it will introduce a new integrated video podcast experience on Apple Podcasts this spring, reflecting the growing shift toward video in the medium. Video consumption is increasingly reshaping podcasting, with about 37 per cent of people aged 12 and older watching video podcasts each month, according to Edison Research. The update […]

featured Technology

Apple chooses Google’s Gemini AI to power Siri

Apple and Google have announced a multi-year partnership under which Apple’s next-generation artificial intelligence features, including its Siri assistant, will be powered by Google’s Gemini technology. The announcement was made on Monday and signals a major strategic development for Apple as it prepares to roll out advanced AI capabilities across its devices. The partnership represents […]

Business

Apple taps Google to power new AI features

Apple is partnering with Google to drive its artificial intelligence capabilities, including a major Siri upgrade expected later this year, the companies announced on Monday. The multi-year deal will rely on Google’s Gemini models and cloud infrastructure to support Apple’s future foundational AI models, according to the statement. “After careful evaluation, we determined that Google’s […]

Tech

India orders Apple, Samsung to preload state-owned cyber safety app

India’s telecom ministry has quietly directed smartphone manufacturers to pre-install a non-removable, state-run cybersecurity app on all new devices, according to a government order — a step that could spark pushback from Apple and digital-privacy advocates. The country, home to over 1.2 billion mobile subscribers, says the app launched in January has already helped track […]

Tech

Apple sues Indian antitrust body over $38bn penalty threat

Apple is challenging India’s antitrust authority in the Delhi High Court over its method for calculating penalties. The company argues that the Competition Commission of India’s practice of basing fines on a company’s global turnover is “unconstitutional and disproportionate.” This legal stance could expose Apple to potential fines of up to $38 billion in India, […]

Tech

Apple cuts sales jobs amid enterprise restructuring

Apple Inc. has cut dozens of sales jobs as it restructures its teams serving enterprise, education, and government clients. This was disclosed in a statement by Apple on Monday, according to Bloomberg, citing sources familiar with the matter. The layoffs, which affected employees across multiple sales divisions, were communicated over the past two weeks, according […]

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