Netflix is expanding its push into mobile engagement and gaming across Asia-Pacific, unveiling new product updates aimed at deepening user interaction beyond traditional video streaming.

At its APAC Product Innovation Showcase, the streaming giant announced plans to extend its redesigned mobile experience to additional markets in the region while accelerating the rollout of Netflix Playground, its dedicated gaming hub for children.

The company said its revamped mobile app, which launched earlier this year in Australia, New Zealand, the Philippines, India, and Malaysia, will expand to South Korea and Japan in July, with further Asia-Pacific launches planned thereafter.

A central feature of the redesigned app is “Clips,” Netflix’s short-form vertical video feed that allows users to discover bite-sized content from across its catalogue. The feature is designed to capture audiences seeking quick entertainment without committing to a full movie or television episode.

Building on the format, Netflix revealed plans to test themed Clip collections that group short videos around specific interests, genres, and moods.

The curated feeds could include reality television highlights, behind-the-scenes content, podcast excerpts, and other snackable entertainment formats.

The company is also increasing its investment in gaming as it seeks to strengthen engagement among younger audiences.

Netflix announced an expansion of Netflix Playground, its gaming platform for children, with a new experience based on “KPop Demon Hunters,” one of its most successful family-focused animated titles.