Huawei Technologies reduced the prices of several high-end devices, including smartphones, tablets, headphones, and smartwatches, by as much as 3,000 yuan (approximately $411) over the weekend, the company revealed in a post on its official Weibo social media account on Sunday.
The price cuts were part of a special promotion on JD.com, one of China’s largest e-commerce platforms. The event, known as the “Super Brand Day,” ran from Saturday evening until midnight on Sunday.
During this promotional period, Huawei attracted attention by offering substantial discounts on its range of premium products, aimed at drawing in tech enthusiasts and shoppers looking for high-quality devices at reduced prices.
This move highlights Huawei’s ongoing efforts to maintain competitiveness in China’s fiercely contested consumer electronics market, which faces increasing pressure from both domestic rivals and global trends. The discounts on a variety of popular gadgets reflect Huawei’s strategy to drive sales amid a challenging economic landscape and shifting consumer behavior.
The promotion was a part of a broader trend of online sales events in China, where leading brands often leverage e-commerce platforms like JD.com to engage with a large and tech-savvy audience.
The discounting of flagship devices by Huawei also comes as the company seeks to further strengthen its market presence in the face of external pressures, including ongoing challenges in global supply chains and geopolitical tensions.
Huawei’s price reductions over the weekend may also be seen as a response to the growing competition in the domestic market, as rivals like Xiaomi and Apple continue to increase their footprint with aggressive pricing strategies and new product launches.
