Choiseul holds first business forum in Africa

Enitan Daramola
Enitan Daramola
Pascal Lorot, President of the Institut Choiseul

The African business community will head to Casablanca, Morocco, for the launch of the third edition of the Choiseul Africa Business Forum on October 19 and 20, 2022.

After two consecutive editions held in Nice, France, the forum will take place for the first time on the African continent for the first time, with the goal of exchanging insights and identifying the trends influencing the African business landscape.

Leading experts and decision-makers who shape the economic news of the continent will address thirteen themes at the core of contemporary pan-African issues, including cybersecurity, African cities of tomorrow, energy, education, or digital transformation.

40 African nations and 10 other non-African nations are expected to participate in the Choiseul Africa Business Forum at the Hyatt Regency Hotel in Casablanca, on October 19 and 20, 2022.

According to a statement from the President of the Institut, Pascal Lorot, the Choiseul Africa Business Forum will serve as a more general forum for interaction among heads of state, ministers, business executives, donors, and members of the African and European business communities to foster innovation, and encourage expert discussions on a variety of subjects.

Lorot added that the forum will be a true accelerator of inter and intra-continental synergies due to a favourable business climate.

600 important economic and institutional decision-makers from Africa, Europe, and the Gulf will gather for this third edition, which is being organized by the Institut Choiseul ( in collaboration with the General Confederation of Moroccan Enterprises (CGEM) and the Casablanca-Settat Region.

To boost the economic vitality of Morocco and the Casablanca-Settat region, Mr. Chakib ALJ, President of the CGEM, and Mr. Abdellatif MZOUZ, President of the Casablanca-Settat Region, will inaugurate this third edition. The occasion will also pay tribute to Madagascar; at the opening ceremony, noteworthy guests will include His Excellency Mr. Andry Rajoelina, President of the Republic of Madagascar, who will be joined by a ministerial delegation. The exchanges will feature active participation from a large number of private sector stakeholders in Madagascar.

“Africa will be at the heart of tomorrow’s global recovery. It is from this conviction that the ambition of the Choiseul Africa Business Forum was born, and every year we seek to reinforce all the fields of value creation in Africa”, Pascal Lorot, President of the Institute Choiseul, added.

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