Afreximbank launches TRADAR Club to boost African trade

Alade Abayomi ADeleke
Alade Abayomi ADeleke

African Export-Import Bank has launched TRADAR Club, a member-driven network aimed at empowering international businesses and executives to transform trade and investments within Africa.


Vanguard reported that Afreximbank’s Media representative, Amadou Sall, made this known in a statement on Monday in Abuja, during the operational launch of the TRADAR Club that featured a high-level panel discussion with topic: “Why better African trade data is needed to deliver enhanced decision-making and growth for businesses”.


He said the TRADAR Club was launched on December 15, in Cairo, and its operations would be carried out through trusted trade intelligence and advisory services.


Sall said, “TRADAR Club will deliver innovative digital tools and networking opportunities, helping members to discover new markets and grow their businesses.


“It will also help save time; access dedicated expert support post and respond to new business opportunities, network, meet business/trading partners and more.”


According to Sall, TRADAR Club was anchored by Afreximbank’s Trade Intelligence Solutions Unit; a unit conceived to address one of the key barriers to intra-African trade sequel to lack of comprehensive African trade and investment information.


“Afreximbank’s Trade Intelligence Solutions is an end-to-end, integrated trade intelligence offering – supporting clients that are seeking to enter new markets in Africa or expanding into the continent.


“TRADAR Club and the Trade Intelligence Solutions represent the single authoritative resource and forum for trade and investment-related insight on the African continent,” he added.


TRADAR Club is expected to be the primary gateway through which exporters, importers and investors will access curated trade intelligence and advisory services.


The membership, he said, has been opened to policymakers and other influential stakeholders committed to the shared objective of unlocking growth and development in the African continent.


He stated that TRADAR Club offers four membership packages, including a free basic membership, Standard, Gold and Platinum, which attracts annual fees. However, a free six-month trial membership was extended to all participants who attended the operational launch.

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