Instagram has introduced Effect Builder, a free web-based tool that allows users to create custom AI-powered effects for Instagram Stories by simply describing their preferred designs.
The tool is currently available only to users in the United States aged 18 and above.
It requires no design or coding experience, and users can create and publish effects at no cost.
To create an effect, users enter a description of their desired appearance, such as vintage film grain or a pastel watercolour style.
They can also upload reference photos, allowing the AI to draw on the images’ colours, lighting and textures when generating the effects.
Users can access the tool through the Effect Builder page on the Edits website.
They can preview their creations using personal photos and make adjustments before submitting them for publication.
Meta reviews each effect for safety before approval, a process that typically takes less than 24 hours.
Approved effects are added to Instagram’s Stories effects browser, where other users can discover and apply them to their photos.
Each published effect also displays its creator’s Instagram handle, allowing other users to visit the creator’s profile directly.
Users who want to apply an effect can tap the ‘Try it’ option. Creators can also access all the effects they have developed under the ‘My effects’ section in Instagram Stories.
