YouTube has tightened its monetisation rules for AI-generated and low-quality content, clarifying the types of videos that may be deemed “inauthentic content” and barred from earning revenue through the YouTube Partner Programme.

The updated guidelines identify three categories of content that may be ineligible for monetisation, including generic, repetitive or template-based videos; off-putting or distressing content; and videos featuring AI personas discussing sensitive subjects such as health and finance.

The move is part of YouTube’s broader effort to curb the spread of low-quality, mass-produced content, often referred to as “AI slop,” which has become easier to create using generative artificial intelligence tools.

YouTube had previously introduced policies targeting “inauthentic content,” including mass-produced and repetitive videos.

However, the latest update provides greater clarity on how the existing rules apply to content created with AI and other automated tools.

The platform said the updated guidelines are intended to clarify when the use of AI in content creation is acceptable and when it may prevent creators from monetising videos through the YouTube Partner Programme.

The policy update comes as platforms face growing pressure to address the rapid proliferation of AI-generated content while continuing to allow creators to use artificial intelligence as part of legitimate production and creative processes.