More than 2 billion monthly viewers who are signed in watch YouTube Shorts, according to Google.
This figure is higher than the 1.5 billion monthly active viewers for YouTube Shorts that were revealed last year.
Google also revealed at the Q2 2023 earnings call that YouTube generated $7.67 billion in revenue from advertisements, exceeding analyst expectations and showing a 4% year-over-year gain.
Additionally, YouTube is adding 30-second skippable advertisements to YouTube Select, its premium ad service.
In addition to commercials, the platform is concentrating on a number of YouTube offers. Pre-sales for the NFL Sunday Ticket subscription, which will stream in the autumn, began in April.
Additionally, YouTube and Warner Bros. Discovery have come to an arrangement for YouTube TV to provide a Max-NFL Sunday Ticket package.
According to Google, it is currently being viewed by 150 million Americans on connected TVs, with signs of expansion abroad. The firm stated it had 80 million paying subscribers across YouTube Premium and Music last year, but during the Q2 2023 earnings call, it didn’t give an update on the figure.
The most recent disclosure from YouTube keeps the service in front of rivals TikTok and Instagram Reels.
