Walmart on Friday said it has quit advertising on social media platform X, becoming one of the latest brands to drop advertising on the Elon Musk-owned site.
“We aren’t advertising on X as we’ve found other platforms to better reach our customers,” a Walmart spokesperson said.
The platform has struggled to retain advertisers since Musk acquired the company in October 2022, and faced a fresh exodus in recent weeks over rising concern about antisemitic content.
Earlier this month, Musk agreed with an X user who falsely claimed members of the Jewish community were stoking hatred against white people, saying the user was speaking “the actual truth.”
Major brands including Apple, Walt Disney and Warner Bros Discovery also suspended their ads on X this month following a report from liberal watchdog group Media Matters, which said ads had appeared next to antisemitic posts.
