The United Kingdom and Nigeria have officially launched the Creative Industries Technical Working Group, a significant advancement in the UK-Nigeria Enhanced Trade and Investment Partnership.
This initiative aims to strengthen bilateral relations and establish a solid foundation for growth in the creative sectors of both countries.
The launch of the Creative Industries Technical Working Group, alongside a match-making event in London, marks a key milestone in UK-Nigeria relations.
According to a statement from the British High Commission in Nigeria, the initiative aims to drive long-term growth, create jobs, and open new opportunities for creativity and innovation in both countries through collaboration and cultural exchange.
The statement also disclosed that a terms of reference and a joint work plan for 2025 were agreed upon to guide the group’s priorities and initiatives.
Speaking on the significance of the launch, UK’s Trade Envoy to Nigeria and Co-Chair of the UK-NG Creatives Technical Working Group, Florence Eshalomi said, “Today marks a significant moment as we launch the UK-Nigeria Creatives Working Group. Our nations share a rich cultural bond and a deep belief in the transformative power of creativity, through music, film, fashion and arts.
“This initiative, rooted in our landmark ETIP, will drive stronger trade ties, foster deeper collaboration, and unlock the full potential of our creative industries.
“By enhancing market access and investing in skills, we are opening doors to new opportunities that will create jobs and boost economic growth in the UK and in Nigeria.”
Highlighting the importance of stronger creative and cultural ties, the Director General of the National Council for Arts and Culture and Co-Chair of the UK-NG Creatives Technical Working Group in Nigeria, Mr. Obi Asika, stated, “Nigeria’s creative economy is a global force, driven by our storytellers, musicians, designers, and digital innovators.
“From Nollywood to Afrobeats, fashion to gaming, our industries are reshaping global culture and commerce. However, to unlock the full potential of this sector, we need strategic investment and support not just in talent, but in the institutions and infrastructure that will sustain long-term growth.”
Also speaking on behalf of the music industry, Product Lead at Gbedu Labs Adedayo Ayoade, said: “The future of Nigeria’s music industry lies in live experiences, innovation, and global collaborations. The launch of the Creative Industries Technical Working Group, under the ETIP framework, represents a significant first step towards bridging cultures and amplifying the voices of the next generation.”
Both events served as a dynamic platform for exploring new opportunities and forging commercial alliances across key creative subsectors, including film and TV, music, fashion and design, architecture, advertising, and gaming.
