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Streaming platform Twitch allows users join viral ‘mogging’ beauty contests

A 19-year-old user, Sammy Amz, recently discovered a growing online trend after spotting a Twitch stream featuring a 1v1 “mog-off” contest between a streamer and a stranger.

The format, popularized in certain online communities and frequently broadcast on Twitch, involves participants competing in real time over perceived physical attractiveness.

Intrigued, Amz later visited Omoggle, a new gaming-style website that enables strangers to compete in head-to-head appearance rankings.

Within minutes, he was matched with another user as the platform activated facial analysis tools that mapped and compared features such as canthal tilt, palpebral fissure ratio, and nose-to-face width ratio.

The system assigns each participant a score from one to ten, effectively turning appearance into a competitive metric.

The outcome determines which user “dominates” the match in what online slang refers to as “mogging.”

Omoggle’s design draws inspiration from the now-defunct Omegle, which previously connected strangers for anonymous video conversations.

However, unlike its predecessor, Omoggle shifts the interaction into a gamified competitive format centered on visual comparison and ranking.

Twitch has advised users to immediately exit any unexpected or explicit encounters that may occur when being matched with random users on third-party applications, recommending that they “switch scenes and not engage further” if such situations arise.

A spokesperson for Twitch said the platform’s goal is to support creators while ensuring they are protected from potential harm during live broadcasts.

“We’ll continue to enforce against content from randomised video chat sites if the content itself violates our guidelines by featuring sensitive or otherwise prohibited content,” the spoke person added.