Stears pivots to B2B market – Report

Alex Omenye
Alex Omenye

Nigerian data and intelligence company, Stears is changing its focus from consumer-oriented data solutions to an intelligence company with new offers that are focused on organisations.

The director of Stears, Yvette Dimiri, claims that user input was the driving force behind this modification. “From the insights and data solutions being requested by our professional users, there seems to be a good fit there,” Dimiri said.

“When we thought about, how do we produce these new insights and data solutions in a way that is good for the business? Of course, we’re still a business, it became very clear that we need to shift our model.”

According to Stears, among its clients are the European Investment Bank, the United Nations Development Programme, Infracredit, PZ Cussons, Piggyvest, and others.

According to the CEO, and co-founder, Preston Ideh, Stears currently offers a subscription service for individuals, and these subscriptions will remain active until they expire.
There won’t be any changes to the editorial staff, and the company will continue to publish articles, which have been the foundation of its intelligence products.

Backed by Luminate, which seeks to combat false information in Africa, Stears has grown into a significant publication that focuses on statistics and information about Nigeria and its economy.

Stears served as a go-to resource for information for Nigerians with its analyses and distinctive solutions, such as a COVID-19 case tracking portal and Nigeria’s first real-time election database.

Additionally, Stears will maintain its expansion throughout the continent, concentrating mostly on East and West Africa.

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