Radisson Blu named 2022 Africa’s leading hotel brand

Alade Abayomi ADeleke
Alade Abayomi ADeleke

At the recent 29th edition of the World Travel Awards, Radisson Blu took home the prestigious Africa’s Leading Hotel Brand in 2022 Award.


The award represents a validation of the work done by the group and its accelerated expansion across the continent over the past few years.


Other nominees in the same category were: Hilton Hotels & Resorts, InterContinental Hotels & Resorts, Mantis Collection, Protea Hotels by Marriott, Sarova Hotels & Resorts, Serena Hotels, Sun International, Tsogo Sun.


The Radisson group includes: the luxury Radisson Collection, Radisson, Radisson Red, Radisson Individual, and several other brands, Radisson Blu forms part of the Radisson Hotel Group.


The group’s journey began in 1960 with the opening of the world’s first designer hotel in Copenhagen, Denmark.


The Chief Operating Officer, Middle East, and Africa – Radisson Hotel Group, Tim Cordon, was quoted saying, “From those early beginnings, we’ve always tried to ensure that the hotels within the group set themselves apart.


“We always have, and will continue to, focus our work on delivering memorable moments, acting as a true host, and being the best partner.”


The Radisson Blu brand, emerged after SAS International Hotels signed a franchise agreement with Carlson Hotels to manage the Radisson brand in Europe, the Middle East, and Africa in 1994. Initially known as Radisson SAS, the Radisson Blu brand was birthed in 2009. Today, there are more than 380 Radisson Blu locations worldwide.


“Our goal is always to create ‘more meaningful and memorable experiences in a stylish environment.’ In doing so, we recognise that our guests are travelling with a purpose and that it’s therefore important that we’re there to support them in even the smallest of ways. That commitment is as strong in Africa as it is in the rest of the world.


“We also look to ensure that our guests are inspired and connected with like-minded individuals.


“We do so by creating and facilitating networking opportunities and keeping them mentally and physically nourished on a busy day. Our commitment to guests is also reflected in the design of our properties, creating a stylish environment that enables our great experiences. We’re always there to keep our guests inspired through our on-trend public space design features,” Cordon added.


In more recent years, Radisson Blu has significantly grown its African presence. Currently, the Radisson Blu brand has nearly 40 hotels on the continent, either in operation or under development.


World Travel Awards was established in 1993 to acknowledge, reward and celebrate excellence across all key sectors of the travel, tourism and hospitality industries. Today, the World Travel Awards brand is recognised globally as the ultimate hallmark of industry excellence.


World Travel Awards celebrated its 29th anniversary year in 2022. Its annual programme is renowned as the most prestigious and comprehensive in the global industry. Each year, World Travel Awards covers the globe with its Grand Tour – a series of regional gala ceremonies to recognise excellence within each continent, culminating in a Grand Final at the end of the year.

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