OpenAI now holds two of the top three spots on Apple’s App Store, with its newly launched video generation app, Sora, debuting at number one.

Released on Tuesday, Sora lets users create short AI-generated videos, remix others’ clips, and share them on a community feed.

Currently, the app is limited to iOS devices and requires an invite code for access.

Even with these restrictions, Sora has climbed to the top of the App Store rankings, surpassing Google’s Gemini and OpenAI’s own ChatGPT app.

“It’s been epic to see what the collective creativity of humanity is capable of so far,” Bill Peebles, head of Sora at OpenAI, wrote in a post on X on Friday. “Team is iterating fast and listening to feedback.”

The new app runs on the company’s latest video and audio generation model, Sora 2, which it says can create scenes and sounds with “a high degree of realism,” according to a blog post.

The original Sora model, OpenAI’s first video and audio generator, was unveiled in February 2024.

To address safety concerns, OpenAI has built in features that give users explicit control over how their likeness is used on the platform.

Still, some early uploads, including a clip portraying CEO Sam Altman shoplifting, have stirred debate over the app’s usefulness, potential risks, and legal implications.

“It is easy to imagine the degenerate case of AI video generation that ends up with us all being sucked into an RL-optimized slop feed,” Altman wrote in a post on X on Tuesday. “The team has put great care and thought into trying to figure out how to make a delightful product that doesn’t fall into that trap, and has come up with a number of promising ideas.”