Nestlé Nigeria has launched a new eco-friendly packaging for its cereal, Golden Morn, in an effort to boost sustainability and local economic growth.
This was disclosed by Nestle’s Category Manager, Dairy, Omofasa Orhiunu, at the “Rebirth of the King of Breakfast” event held in Lagos on Monday, according to The Punch.
“This is not just a new look, It is a testament to our commitment to supporting Nigerian farmers and reducing our environmental footprint,” he said.
He noted that the new packaging was created to highlight Nestlé’s commitment to sourcing ingredients locally, ensuring freshness and quality while also benefiting the Nigerian economy.
“By investing in our local economy, we empower our farmers and contribute to sustainable growth,” Odunlami explained.
Also, Nestlé’s Corporate Communications, Public Affairs and Sustainability Lead, Victoria Uwadoka, stated that Nestlé was also focused on supporting farmers through various initiatives, providing technical assistance and seed funding to improve their livelihoods.
“Our approach emphasises developing value chains that increase farmers’ incomes and enhance their quality of life,” she remarked.
She explained that Nestlé’s strategy was based on three pillars: individuals, communities, and the planet to create shared value in the country.
Uwadoka stated that the new recyclable packaging aligns with Nestlé’s global goals of reducing environmental impact and promoting a circular economy.
Nestlé collaborates with the Enterprise Development Centre of Pan-Atlantic University to empower young farmers through its agripreneur series. We are nurturing the next generation of innovative farmers,” she noted.
