Multichoice Nigeria has cut the price of its DStv decoder by 50%, dropping it from ₦20,000 to ₦10,000 in a bid to attract more customers and curb declining subscriptions.

The company also announced a promotional offer granting subscribers a free upgrade to the next DStv package tier when they pay for their current plan in full between June 16 and July 31, 2025.

Coming after losing 1.4 million subscribers between March 2023 and March 2025, Multichoice says the price slash and free upgrade initiative is a response “to the noticeable economic impact on the everyday lives of Nigerians.”

“By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news,” the company stated.

Multichoice said the “We’ve Got You” offer is designed to reward loyal customers and attract new ones by making premium content more accessible amid tough economic conditions.

According to an official statement from the company, the upgrade will be automatic for all active and returning subscribers who renew their subscriptions during the promo period.

“This means more channels, more shows, and more reasons to tune in every day,” the company stated.

MultiChoice Nigeria’s CEO, John Ugbe, stated that the offer is the company’s way of rewarding customer loyalty and delivering enhanced value to subscribers.

“We want to ensure our customers feel appreciated and have access to the best entertainment every day. The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans,” he said.

Recall that MultiChoice Nigeria increased its DStv and GOtv bouquet prices three times within 12 months — first in April 2023, followed by another hike in November 2023, and a third announced in April 2024, which took effect on May 1.