High demand greet iPhone 15 launch in China

Alex Omenye
Alex Omenye

Chinese customers on Friday filled up Apple’s flagship location in Shanghai, China’s financial centre on the first day of in-store availability for the iPhone 15 to purchase the device.

The demand for the gadget in Apple’s third-largest market has come under close examination from both fans and market observers following the introduction of a high-end alternative from Chinese manufacturer Huawei and the ensuing restrictions on iPhone use by government employees.

Worries have been allayed by the strength of pre-orders in the second-largest economy in the world, which started last Friday.

Delivery dates have been stretched into November, and the pricey iPhone 15 Pro and Pro Max sold out on Alibaba’s Tmall e-commerce site in less than a minute.

According to local media, the queue began developing at the store in Shanghai’s East Nanjing Road retail district at about 5 a.m.

The iPhone 15 has a faster CPU, a redesigned titanium body, and better videogame playback capabilities. In a move that reflected the decline in smartphone sales worldwide, Apple also surprised by not increasing the prices.


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