Elon Musk announced on Friday that the number of monthly users of social media site X, formerly known as Twitter, had achieved a “new high” and published a graph displaying the most recent figure of over 540 million.
Musk made the user statistics post on X as the firm underwent organisational changes and sought to increase advertising revenue, which had decreased in the previous month.
It is also the most recent in a string of statements made by X executives asserting significant usage after Meta Platforms introduced Threads, a platform that directly competes with X, on July 5.
In May 2022, Twitter had 229 million active monthly users, according to a statement made prior to Musk’s acquisition of the company in October.
According to a post by Musk from November, X has 259.4 million daily active users.
Since taking control, Musk has made a number of quick organisational and product adjustments.
X launched the verified blue tick as a premium service and has begun paying a portion of ad revenue to a select group of platform content creators.