CEO of X, Linda Yaccarino, the firm formerly known as Twitter has disclosed that the platform has paid out roughly $20 million to creators.
The site, now known as X, started paying creators in July for a portion of the advertising revenue they generated from serving ads in other verified users’ replies to their posts.
Users must be X Premium subscribers, have more than 500 followers and have received more than 5 million tweet impressions during the previous three months in order to qualify.
According to owner Elon Musk, the initial payments in July amounted to about $5 million and were cumulative from February on.
Additionally, creators are now rewarded for getting people to reply to their tweets. Since it has been so challenging to turn a following into money on platforms like YouTube, where producers in the partner programme have been receiving a cut of ad revenue for more than a decade, creators have, nevertheless, deprioritized Twitter as a platform since its beginnings.
