NBCUniversal, Warner Bros. Discovery, Disney, Lionsgate, Paramount, and Apple have all suspended ads on the X platform following an antisemitic remark by X CEO, Elon Musk.
The actions come after major giants like Apple and IBM made similar choices to stop running advertisements on X, as Axios originally revealed. postings from Apple, IBM, Oracle, Bravo (NBCUniversal), and Comcast were all displayed next to postings that encouraged far-right propaganda, according to a report by Media Matters.
Disney and Apple were identified by Musk as two of Twitter’s top advertisers back in March.
IBM said in a statement to Axios that it “has zero tolerance for hate speech and discrimination, and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation,”
Musk faced backlash earlier this week after writing, “You have said the actual truth,” in response to an antisemitic post that was a reaction to an advertisement from the Foundation to Combat Antisemitism. He then attacked the Anti-Defamation League.
“The ADL unjustly attacks the majority of the West, despite the majority of the West supporting the Jewish people and Israel. This is because they cannot, by their own tenets, criticize the minority groups who are their primary threat. It is not right and needs to stop,” Musk wrote.
Since Elon Musk took over the reins at Twitter, now known as X, the platform has come under fire for many controversial actions. Musk has cut back on staff at X significantly, reducing employment from 7,500 to 2,000 earlier this year. Some have blamed the job losses for the platform’s difficulty in policing hate speech on it, and some in Hollywood have already abandoned the platform in favour of other up-and-coming social media services like Bluesky, founded by former Twitter founder Jack Dorsey, or Threads from Meta.