“Barbie,” a movie directed by Greta Gerwig, has retained its top spot at the box office in Nigeria, earning N177 million in just four weeks.
According to Nairametrics, the film, which has captured moviegoers’ attention since its debut, demonstrated outstanding staying power by maintaining the top spot throughout its run in Nigerian theatres.
From its opening weekend profits of N39.6 million, “Barbie.” is currently the top movie in Nigeria.
Within the first seven days, the movie saw a noteworthy N66.5 million increase. Keeping up with this trend, the film has now exceeded the N177 million milestone.
In order to build excitement for the movie’s July 21, 2023 release, Filmhouse Cinema held a brunch with a Barbie theme at the Art Hotel after the premiere.
“Barbie” is on track to achieve astounding heights outside of Nigeria, with global earnings close to a mind-boggling $1.2 billion.
It has exceeded cinematic history in the US, grossing over $537.5 million at home theatres.
This accomplishment made “Barbie” the highest-grossing domestic release in Warner Bros. history, breaking the previous record held by Christopher Nolan’s 2008 superhero epic “The Dark Knight.”
Given its current course, “Barbie,” which recently passed the $1.2 billion global milestone, is certain to surpass “Mario’s” $1.35 billion earnings and take the top spot among all global releases for the year.
The “Barbie” path has been extremely unpredictable. In just 17 days after opening in theatres, it earned a coveted spot in the $1 billion club, cementing its status as the eighth-fastest Warner Bros. movie to do so in the studio’s century-long history and holding the top spot for an unprecedented four consecutive weekends.
Given its current course, “Barbie,” which recently passed the $1.2 billion global milestone, is certain to surpass “Mario’s” $1.35 billion earnings and take the top spot among all global releases for the year.
According to Variety, the $150 million marketing budget that “Barbie” utilized is what led to its success. According to director Greta Gerwig’s observations quoted in Forbes, the production itself cost about $145 million.
Greta Gerwig, the creator of “Barbie,” began work on the movie in December 2016. Casting changes occurred along the way; while Amy Schumer was initially slated to play the lead, creative differences forced her to withdraw. In the end, Ryan Gosling joined as Ken in October 2021, while Margot Robbie took on the legendary role of the Mattel doll in January 2019, creating a cast for the ages.
