The chief executive officer of Apple, Tim Cook, stated during the company’s annual shareholder meeting on Wednesday that the company will reveal more information about its intentions to employ generative artificial intelligence later in the year.
Cook stated that the iPhone manufacturer “incredible breakthrough potential for generative AI, which is why we’re currently investing significantly in this area. We believe that will unlock transformative opportunities for users when it comes to productivity, problem-solving and more.”
While competitors like Microsoft and Alphabet’s Google are incorporating generative AI into their products, Apple has been lagging behind. Generative AI is capable of producing replies to textual cues that resemble those of a person.
Cook stated on Wednesday that although AI is currently present in Apple products’ backends, additional information about overt AI capabilities would be released later in the year. As previously reported by Bloomberg, Apple intends to leverage AI to enhance the user experience while searching through data saved on Apple devices.
In terms of releasing ethical standards for the application of AI, Apple has lagged behind other top tech firms,” a statement from Brandon Rees, AFL-CIO’s deputy director for corporations and capital markets, stated. “We hope that Apple will enhance its disclosure practices on this important issue to investors and other stakeholders.”
