Apple is preparing to raise prices on its upcoming iPhone lineup, which is set for release this autumn, according to a report by The Wall Street Journal.

However, the company is reportedly trying to avoid drawing a direct link between the price increases and ongoing U.S. tariffs on Chinese imports.

Citing anonymous supply chain sources, the report says Apple is considering framing the price hikes around new features and design upgrades, rather than attributing them to geopolitical tensions or rising manufacturing costs. Among the anticipated updates is the launch of an ultra-thin iPhone model later this year.

The iPhone maker faces an estimated $900 million in added costs due to tariffs in the third quarter alone. While Apple has not publicly confirmed whether the U.S.-China trade dispute will impact consumer pricing, it has already begun shifting a greater portion of its iPhone production to India in an effort to mitigate the impact.

In a temporary easing of trade tensions, the U.S. and China agreed on Monday to a 90-day pause on new tariffs while negotiations continue. Additionally, the Trump administration has introduced tariff exemptions for key tech products, including smartphones and laptops. However, a previous 20% tariff on Chinese goods remains in effect.

Looking ahead, Apple is said to be working on a bold redesign to mark the iPhone’s 20th anniversary in 2027. According to Bloomberg’s Mark Gurman, the company plans to unveil a sleek, mostly glass, curved iPhone with no screen cutouts — a major design leap from the current models and a symbolic evolution from the iPhone X redesign introduced a decade earlier.