Apple has officially sold 3 billion iPhones since the iconic device launched in 2007, CEO Tim Cook announced during the company’s third-quarter earnings call on Thursday.

The milestone underscores the iPhone’s enduring popularity. Apple reached its first billion iPhones sold in 2016 — nine years after launch. It has now doubled that figure in the nine years since, suggesting steady global demand despite growing competition and market saturation.

The announcement comes as Apple regains some momentum in iPhone sales. For the quarter ending in June, iPhone revenue rose 13% year-over-year to $44.6 billion, accounting for nearly half of Apple’s total revenue of $94 billion.

The stronger-than-expected iPhone performance is a bright spot in what has been a somewhat uneven year for Apple on Wall Street. The company has slipped behind Nvidia and Microsoft in market valuation, raising questions about its long-term growth trajectory amid broader shifts in the tech industry.

Analysts say the recent bump in iPhone sales may not be entirely organic. Bloomberg’s Mark Gurman suggested that fears surrounding potential tariffs under former President Trump’s trade policies may have accelerated U.S. purchases last quarter, as consumers rushed to buy before possible price hikes.

Even so, hitting the 3 billion mark cements the iPhone’s place as one of the most successful consumer electronics products in history — a key pillar of Apple’s business and brand identity.

Apple continues to diversify its product lineup and invest in emerging technologies, but the iPhone remains the company’s financial backbone — and for now, a dependable engine of growth.