Apple Inc. is set to empower third-party developers by granting access to its artificial intelligence models, a strategic move to drive innovation and enhance the appeal of its devices, sources familiar with the matter revealed.

The iPhone giant is developing a software development kit and frameworks that will allow external developers to create AI-driven features using the large language models powering Apple Intelligence, according to Bloomberg.

The initiative is slated for announcement at Apple’s Worldwide Developers Conference on June 9, according to insiders who spoke on condition of anonymity as the plan remains unannounced.

Apple Intelligence, which underpins features like notification summaries, text editing, and basic image creation in iOS and macOS, will initially open its smaller, device-based AI models to developers, rather than its more robust cloud-based systems.

This move is part of Apple’s broader push to strengthen its position in the competitive generative AI landscape, where it has lagged behind rivals.

Launched last year, Apple Intelligence has seen limited adoption, with its initial features overshadowed by more advanced competing platforms.

By enabling developers to integrate its AI technology, Apple aims to unlock more compelling applications and use cases.

An Apple spokesperson declined to comment on the initiative.

The developer-focused AI plan is expected to be a key highlight of WWDC, though the conference’s centerpiece will likely be the unveiling of revamped iPhone, iPad, and Mac operating systems under the codename Solarium.

These updates aim to deliver a more unified and cohesive user interface, drawing inspiration from visionOS, the operating system for Apple’s Vision Pro headset.

In addition to its developer push, Apple is exploring consumer-facing AI innovations, including an AI-powered battery management mode and an AI-enhanced Health app featuring a virtual wellness coach, though the latter is not expected until 2026.

Apple’s foray into AI has faced challenges, including a paused rollout of AI-generated news headline summaries due to inaccuracies that sparked criticism from media outlets.

Its Genmoji tool has also drawn scrutiny for producing inconsistent results compared to promotional materials.

Meanwhile, features like Writing Tools rely on OpenAI’s ChatGPT for text generation, highlighting Apple’s dependence on external partnerships.