Nvidia Chief Executive Officer Jensen Huang’s pre-worn and signed jacket went on sale on Friday.

Whether at product launches, company events or trade shows, Huang is almost always dressed in his trademark black Tom Ford leather jacket.

The pre-worn and signed jacket attracted 65 bids and was sold on Friday for $960,000 — far above its pre-sale estimate of $40,000 to $60,000.

The final price was also significantly higher than the garment’s retail price of just under $10,000.

Huang wore the jacket in 2023 at an event hosted by Foxconn in Taipei, Taiwan.

The eye-catching sale highlights growing collector interest in artifacts and memorabilia linked to the artificial intelligence boom.

“The response to this sale surpassed even our highest expectations,” Sotheby’s head of modern collectibles Brahm Wachter said in a statement.

Sotheby’s said in a statement that the proceeds from the sale will support the Edge Institute, a nonprofit organisation focused on innovation.

The funds will be used to support fellowships, grants and residencies.