OpenAI is reportedly planning the biggest redesign of ChatGPT since its 2022 launch, with plans to transform the chatbot into a “superapp” that will combine coding tools, AI agents and third-party integrations, according to a report by the Financial Times.

The development comes as the $850 billion company intensifies its push toward profitability ahead of a planned initial public offering.

The large-scale overhaul, expected to begin rolling out in the coming weeks, signals a strategic shift away from ChatGPT’s original chatbot structure toward higher-value products designed to perform tasks for users and generate increased revenue.

The move also comes amid growing pressure on OpenAI to attract more lucrative enterprise customers while competing more aggressively with rival AI firm Anthropic.

According to the report, Thibault Sottiaux, who previously led Codex and now oversees OpenAI’s core product and platform, outlined the vision behind the redesigned product.

“It will transcend the actual surface… what we’re building towards is where you have your own personal agent that is capable of helping you across everything in your life, be it personally or at work,” he told the Financial Times.

“You can connect through it on your mobile, desktop or web. When you’re in the car, you can talk to it,” he added.

Alex Embiricos, OpenAI’s head of enterprise product, also described an even broader ambition for the future of AI systems.

“When we have AGI, I don’t think there will be a large number of distinct brands. Probably there will be a single entity that I can talk to that can do whatever I need.”

One senior OpenAI employee was more direct in describing the shift, saying: “Chat is dead.”

The redesigned ChatGPT interface is expected to introduce new prompts and features that will guide users toward coding tools, image generation, and third-party applications built by partners such as Canva and Booking.com.

A central component of the overhaul is Codex, OpenAI’s coding product, which has expanded its weekly active user base sixfold to more than 5 million users since the launch of its desktop application in February.

The majority of Codex users are paying customers, in contrast to ChatGPT, where most of the nearly 1 billion users access the service for free.

OpenAI reportedly has around 2 million business customers currently using its products, contributing roughly 40 per cent of its revenue, a share the company expects to rise to 50 per cent by the end of the year.

Over time, the company plans to reduce reliance on manual prompts, instead betting that its systems will be able to understand user intent automatically when they open the app or visit the platform.

The strategic direction places OpenAI closer to Anthropic, whose enterprise-focused strategy has driven rapid growth and is expected to support its own initial public offering ambitions.

In addition, OpenAI has announced plans to introduce advertisements on ChatGPT, with a pilot programme expected to launch in the coming weeks.

In a post shared on X, the company said the initial rollout will take place in the United States and will apply to users on the free tier as well as subscribers to its lower-cost Go plan.

However, users on Pro, Business and Enterprise plans will continue to enjoy an ad-free experience.

The introduction of advertising marks a major shift in OpenAI’s monetisation strategy as it explores new revenue streams for its rapidly expanding artificial intelligence platform.