Apple Inc. recorded nearly $9 billion in revenue from India in the last fiscal year, its highest ever, highlighting rising demand for its devices in one of the world’s most competitive smartphone markets.

Sales grew about 13 per cent in the 12 months through March, up from $8 billion a year earlier, according to a person familiar with the figures. iPhones drove most of the growth, with MacBook sales also strengthening.

The performance provides a lift for the Cupertino-based company, which has struggled with sluggish smartphone sales globally.

Although India accounts for only a fraction of Apple’s overall business, the country is becoming a central focus of its expansion strategy.

Apple’s pivot comes as it faces pressure in China, its largest overseas market, where rivals such as Xiaomi have eroded its share. Revenue in China rose 4.4 per cent in the June quarter, marking its first increase in two years.

In India, the company is expanding its retail presence. It opened new outlets in Bangalore and Pune this week and plans stores in Noida and Mumbai next year.

Apple also designated India as a standalone sales region in 2023, underscoring its long-term ambitions.

iPhones, considered a status symbol by many Indian consumers, now make up about 7 per cent of the local smartphone market, according to Counterpoint Research.

Apple declined to comment.