Samsung Electronics unveiled its new Galaxy S25 series on Wednesday, highlighting its custom chip and enhanced AI features as key selling points.
This launch comes after a challenging year for Samsung, as its smartphone shipments faced stiff competition from Chinese brands and Apple.
The Samsung Galaxy S25 series is available in three variants: the S25, S25+, and S25 Ultra, continuing the trend seen in previous flagship releases.
Samsung will begin accepting preorders for the S25 series on Wednesday, with the devices officially going on sale on February 7.
Following the introduction of Galaxy AI with the S24, Samsung has expanded its AI capabilities in the S25.
The new series introduces additional AI applications designed to make the device function more like a digital personal assistant, enhancing the overall user experience.
Samsung’s latest devices in the S25 series are capable of performing tasks across multiple apps with simple prompts.
For instance, users can ask the phone to locate their favorite football team’s schedule and automatically add it to their calendar.
Samsung stated that the new feature supports not only its own apps and Google’s apps but also third-party apps like Spotify and Meta-owned WhatsApp, expanding its utility across various platforms.
The AI application on Samsung’s S25 series can also adjust phone settings based on user commands.
These latest features highlight how Samsung, along with its competitors, is pushing to make AI more integrated into devices, transforming them into personalized assistants that adapt to individual usage habits and preferences.
