Apple is utilising an internal chatbot to assist its staff in “prototyping future features, summarising text, and answering questions based on data it has been trained with” according to Bloomberg’s Mark Gurman in Power On.
Although Apple is still unsure of its customer-facing plans for the Apple GPT chatbot project, Gurman’s article provided some insight into at least some of its internal chatbot uses.
The newsletter claims that Apple is exploring methods to increase the usage of generative AI throughout its business, with one potential being the distribution of the tool to its AppleCare customer care employees.
That won’t likely happen anytime soon, as Apple and its CEO, Tim Cook, are aware of the chatbot propensity for making mistakes. Cook stated in a May earnings call that there are “a number of issues that need to be sorted” in terms of AI.
Due to the possibility of information being leaked, companies like Apple and Samsung reportedly told their employees not to use chatbots. Chatbots’ “hallucinations” that result in false information can be disastrous, as they were for the lawyer who used ChatGPT to create a brief that was packed with entirely made-up cases.
