The White House has partnered with leading companies including Amazon, Google, and Best Buy to launch an initiative empowering Americans to identify secure smart devices that are less vulnerable to cyberattacks.
This joint effort will establish a certification and labelling program to set higher cybersecurity standards for a range of devices such as refrigerators, microwaves, televisions, climate control systems, and fitness trackers.
Under the proposed program, retailers and manufacturers will affix a “U.S. Cyber Trust Mark” logo to devices meeting stringent cybersecurity requirements according to BNN.
The aim is to enhance device security, mitigate the risk of cyberattacks, and safeguard consumer privacy. By raising the cybersecurity bar, the initiative seeks to promote economic and national security.
The Federal Communications Commission will lead the program, expected to be operational by 2024.
The FCC will seek public input, finalize the labelling program, and pursue national trademark registration for the “U.S. Cyber Trust Mark.”
Retailers and manufacturers such as LG Electronics, Logitech, Cisco Systems, and Samsung will play crucial roles in implementing the program and ensuring device cybersecurity.
This initiative aligns with the White House’s national cyber strategy, emphasizing increased responsibility among software makers and companies to secure their systems against cyber threats.
The administration’s commitment to combatting cybercrime is evident through intensified efforts by agencies like the Federal Bureau of Investigation and the Defense Department.
Recent incidents of unauthorized access by Chinese state-linked hackers highlight the urgent need for stronger cybersecurity measures.
