X announced plans to take action against creators who share AI-generated videos of armed conflict without clearly disclosing that the content is AI-produced.

On Tuesday, X’s head of product, Nikita Bier, said that creators who use AI to deliberately mislead viewers will be suspended from the platform’s Creator Revenue Sharing Program for 90 days.

If they continue posting misleading AI content after the suspension ends, they will face permanent removal from the program, Bier stated.

“During times of war, it is critical that people have access to authentic information on the ground. With today’s AI technologies, it is trivial to create content that can mislead people,” Bier wrote on X. “Starting now, users who post AI-generated videos of an armed conflict — without adding a disclosure that it was made with AI — will be suspended from Creator Revenue Sharing for 90 days.”

X said it will identify misleading posts using a mix of generative AI detection tools and its crowdsourced fact-checking system, Community Notes.

The platform’s Creator Revenue Sharing Program allows users to earn money by posting content and sharing in ad revenue when their posts gain traction.

While the program is intended to encourage engaging content, critics argue it can push creators toward sensationalism, including clickbait or outrage-inducing posts.

While X’s ban on paying creators for misleading AI content targets a serious issue, it only goes so far.

AI-generated media outside of armed conflict, used to spread political falsehoods or push deceptive influencer products—remains unaffected by the new policy.