X rolls out creators’ ads revenue sharing programme

Alex Omenye
Alex Omenye

X, formerly known as Twitter, has announced its “Ads Revenue Sharing” program from now open to all qualified creators worldwide.

Elon Musk, the owner of X, stated in posts that the program’s goal is to give $5 million to creators in the first round. From the month of February onward, this would add up.

As a result, several creators stated that they had gotten large payouts, some of which were in the five to six figure range.

According to the website for the creator programme, X users must be Verified Organisations or Blue subscribers and have “at least 15M impressions on your cumulative posts within the last 3 months,” according to the website. Users also need to have 500 followers or more.

In order to calculate compensation, X is monetizing the advertising served in the comments to creators’ posts rather than the ads served in the main X timeline.

This encourages content providers to upload things that spark a lot of discussion. While that might result in divisive hot takes, opinions, and other extreme content, X has established some boundaries for what is allowed.

The following are prohibited: “get-rich-quick” schemes, gambling, drug use, violence, and sexual content. Additionally, creators who do not own the work cannot try to monetise it.

With the announcement, creators who satisfy the eligibility requirements can now access the programme on a global basis.


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