A task team has been established by Walt Disney to research the use of AI throughout the entertainment industry.
This is coming as Hollywood actors and writers fight to restrict how much the sector uses technology.
The positions span practically every division of the business, from Walt Disney Studios to its theme parks and engineering division, Walt Disney Imagineering, to Disney-branded television and the advertising team, which, according to the job postings, is working to develop a “next-generation” AI-powered ad system.
An internal advocate, who spoke to Reuters under the condition of anonymity due to the sensitivity of the topic, reportedly stated that legacy media businesses like Disney must embrace AI or risk becoming obsolete.
This proponent views artificial intelligence as one way to aid in containing the growing expenses of film and television production, which can reach $300 million for a major film release like “Indiana Jones and the Dial of Destiny” or “The Little Mermaid.” For such expenses to even break even, box office revenues must be enormous.
Its vision systems are informed by machine learning, the field of artificial intelligence that enables computers to learn without being explicitly taught, allowing it to recognise and navigate objects in its environment.
