Uber on Wednesday announced a new feature aimed at enhancing safety on its platform by pairing women drivers with women riders.
The feature, set to roll out as a pilot program in the United States next month, will allow women riders to select a preference for female drivers when booking or pre-booking rides.
Women drivers will also have the option to indicate they prefer to pick up women passengers.
“It’s about giving women more choice, more control, and more comfort when they ride and drive,” Camiel Irving, Uber’s vice president of U.S. and Canada operations, said in a release.
The company noted that while the rider’s preference isn’t guaranteed, the feature significantly increases the likelihood of women being paired together in the app.
Uber will pilot the program in Los Angeles, San Francisco, and Detroit.
The company added that it has already tested the feature in several international markets, including France, Germany, and Argentina.
In 2019, Uber introduced a women rider preference feature for female drivers in Saudi Arabia, following the country’s decision to grant women the right to drive in 2018.
The feature was later expanded to approximately 40 countries.
Over the years, ride-hailing companies like Uber and Bolt have faced ongoing scrutiny over safety concerns, particularly regarding their handling of sexual assault and harassment incidents involving drivers in Nigeria.

