Trump Media & Technology Group announced Tuesday it will raise approximately $2.5 billion to invest in bitcoin, marking a major move into cryptocurrency as the company seeks to diversify its revenue streams.
The funding will come through the sale of $1.5 billion in stock at its most recent closing price and $1 billion in convertible notes issued at a 35% premium.
The company, which operates the Truth Social platform, plans to hold the bitcoin on its balance sheet alongside \$759 million in cash and short-term investments reported at the end of the first quarter. Custody of the digital assets will be managed by Anchorage Digital and Crypto.com.
“We view bitcoin as an apex instrument of financial freedom,” said CEO Devin Nunes, calling the initiative a “big step forward” in pursuing assets aligned with “America First” principles.
Despite the announcement, shares of Trump Media fell 8% on the day.
The move follows a growing trend of public companies adding cryptocurrencies to their holdings amid a surge in token prices and increased political backing for digital assets. MicroStrategy, a longtime bitcoin bull, now holds nearly $24 billion in crypto and saw its stock soar more than sixfold last year.
Other companies, including GameStop and various biotech firms, have also ventured into bitcoin. Last month, Cantor Fitzgerald joined Tether and SoftBank to launch a crypto investment vehicle valued at \$3.6 billion.
Trump Media has signaled broader ambitions, exploring mergers and launching retail investment products such as crypto-linked ETFs aligned with Donald Trump’s policies. The Trump family has expanded rapidly into crypto through ventures including NFTs, meme coins, and bitcoin mining.
However, the crypto push has drawn scrutiny. Senator Elizabeth Warren recently questioned the SEC’s oversight of digital asset ETFs tied to Trump Media.