Dating platform Tinder is exploring a redesign to convert users into paying customers, with parent company Match Group reporting a 7% decline in Tinder’s paying user base in Q2 2025.

Across its broader portfolio, which includes Hinge, Match.com, and other platforms, Match saw a 5% dip in paying users overall.

The dating giant posted flat revenue of $864 million for the quarter, with profits slipping from $133.3 million a year ago to $122.5 million. However, a strong Q3 forecast of $910–$920 million in revenue gave investors some optimism, lifting Match Group’s stock post-earnings.

In response to weakening engagement, Match Group is introducing new features aimed at revitalizing Tinder and appealing to Gen Z users. CEO Spencer Raskoff, overseeing his first full quarter since taking the helm in February, announced a Tinder redesign and a $50 million investment in product development.

A key feature in the pipeline is “modes”, which will let users filter potential matches based on different relationship goals — echoing Tinder’s earlier efforts to let users display intentions on their profiles.

The app is also testing AI-powered matching, first trialed in New Zealand, which offers curated matches based on profile info, answers to questions, and even photo insights from a user’s camera roll.

Tinder also plans to enhance its college student offerings, including filters to match within selected campuses. Meanwhile, Double Date, a feature launched in June that lets users team up with friends to match with other pairs, has gained traction — with 92% of users under 30.

Another upcoming feature lets users like specific parts of a profile to spark deeper interactions, similar to Hinge. Raskoff also revealed a UI refresh and a revamped “see who likes you” tab coming later this year.

Despite recent layoffs affecting 13% of staff, Match Group is doubling down on innovation to win over younger, more discerning users.