TikTok has updated its creator funds to allow creators to make more than 20 times what they made before with its new Creativity Programme.
For chattier TikTokers, this is fantastic news, but for other creators, TikTok’s rewards have never really been that helpful in the first place.
On December 16, TikTok’s Creator Programme will replace its current Creator Fund for creators in the United States, the United Kingdom, France, and Germany.
The two programmes are different even if their names are confusingly similar. In accordance with the number of views their videos received, eligible creators would get payments under the previous $1 billion Creator Fund.
However, the site soon exceeded the $1 billion budget, which meant that, even if a creator’s video received millions of views, their payment would barely cover the cost of a cup of coffee.
Due to the extremely small fees from the Creator Fund, TikTok changed course and created the Creativity Programme. The primary distinction between the two approaches is that members of the Creativity Programme are limited to monetizing content that lasts more than one minute.
The fact that creators can only make money from videos with music that is royalty-free is another major issue with the Creativity Programme. Copyrighted music, such as Kate Bush’s Throwbacks and Olivia Rodrigo’s latest album, is a common song on TikTok.
This may therefore be restrictive for certain creators, but TikTok is probably acting in this way since videos without licenced music generate more revenue for the platform.
