TikTok has launched its e-commerce operation in the United States after months of testing, according to a blog post on Tuesday.
This is because its Chinese owner ByteDance aims to cash in on the success of the social media app.
Through a number of features on its main app, TikTok is introducing online shopping in an effort to rival the popularity of Asian marketplaces Shein and PDD Holdings’ Temu.
With tools for content producers, brands, and merchants to generate shoppable content, TikTok’s more than 150 million American viewers will now be able to see videos and live broadcasts with links to buy things on their feed.
With the addition of new features, TikTok may now display its products together with logistics and payment options under a store tab.
The social media company claimed to have connected its shopping service with a number of other platforms, including Shopify, Salesforce, and Zendesk.
Thailand, Vietnam, Malaysia, the Philippines, Singapore, and the United Kingdom are just a few of the countries that provide TikTok’s online marketplace, which has apparently been in development in the United States since November.