TikTok, owned by ByteDance, has announced the global rollout of its Symphony Creative Studios, a generative AI-powered platform for video creation, now available to all advertisers.
This move is part of TikTok’s strategy to strengthen its advertising offerings.
The launch follows the introduction of Symphony, a creative content suite introduced at the TikTok World Product Summit earlier this year.
Symphony is designed to help businesses, creators, and agencies produce high-quality, tailored content.
“We’re excited to invite brands and creators to explore collaboration with Symphony Assistant, which is now available in the TikTok Creative Center
The latest evolution of creativity and productivity has led us to new paths of innovation,” TikTok announced.
The Symphony Assistant is designed to support users throughout their creative process on TikTok, leveraging the platform’s vast knowledge to improve ads and video content.
TikTok describes the Assistant as a tool meant to “spark creativity and serve as a launchpad for curiosity,” helping users generate fresh ideas and optimize their content more effectively.
TikTok has partnered with Adobe to integrate Symphony Assistant into Adobe Express, enabling Adobe users to effortlessly brainstorm and create TikTok content within the Adobe platform.
“We’re excited to announce that Symphony Assistant is now available within Adobe’s all-in-one content creation app,” TikTok stated.
The suite includes Symphony Creative Studios, Symphony Assistant, Symphony Digital Avatars, and TikTok Ads Manager, all aimed at streamlining the content creation process and enhancing brand engagement on the platform.
