TikTok has unveiled expansions to its Effect Creator Rewards monetization program, along with adjustments to its payout criteria, as announced on Tuesday.
Launched in May 2023, the program compensates creators for the effects they develop using TikTok’s AR development platform, Effect House. An update to the program’s payout structure means creators will now only receive rewards for effects utilized in public videos.
The expansion encompasses 33 additional regions, including Argentina, Austria, Bahrain, Belgium, Belarus, Chile, Colombia, Czechia, Denmark, Ecuador, Egypt, Greece, Hungary, Israel, Kazakhstan, Kuwait, Mexico, Morocco, New Zealand, Norway, Oman, Peru, Portugal, Qatar, Romania, Saudi Arabia, South Africa, Sweden, Switzerland, Taiwan, Thailand, Turkey, and Uruguay. This brings the total number of regions covered by Effect Creator Rewards to 53.
Previously, an effect needed to be used in 200,000 qualified videos within 90 days to begin earning rewards. Now, the threshold has been reduced to 100,000 qualified videos. Initially, creators required an effect to be used in 500,000 videos to earn rewards, a number that was lowered to 200,000 in October. Today’s adjustment significantly reduces the eligibility requirement from the program’s original threshold.
Regarding the updated payout model, only effects featured in qualified public videos will be eligible for rewards, contrasting with the past inclusion of private videos. While this change may lead to fewer qualified videos for creators, TikTok is transitioning from a flat fee model to a RPM (revenue per mile) model to compensate. Under this new model, creators will earn rewards based on the total number of qualified videos featuring their effect within the first 90 days.
Once an effect reaches 100,000 unique public video uploads, creators will commence earning rewards, continuing to do so for every additional qualified video until the 90-day period concludes or until they reach the maximum reward. This model applies to all effects published from today onwards, while previously published effects will maintain the previous payout and requirement model.
Since the program’s inception last year, TikTok reports that some creators have reached maximum payouts of $14,000 per effect and $50,000 per month.
This announcement follows TikTok’s recent revelation that its revamped creator fund has boosted total creator revenue by over 250% in the last six months. Exiting beta in the upcoming weeks, the fund, launched a year ago as a replacement for TikTok’s original $1 billion Creator Fund, continues to evolve.
