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Tag: Snapchat

Snapchat gains 11m users worldwide
Tech

Snapchat unveils AI snaps for brand chat interactions

Snapchat said on Tuesday that it is introducing “AI Sponsored Snaps,” a new ad format that lets users engage directly with brands’ AI agents. Sponsored Snaps appear in the app’s main Chat tab, and while users previously could not interact with them, the updated version allows people to ask questions, receive recommendations, and have real-time […]

Snap rejigs Indian office leadership structure
Tech

Snap to cut 16% of workforce over rapid AI advances

Snapchat parent company Snap Inc. plans to cut about 16 per cent of its workforce, roughly 1,000 jobs, citing rapid advances in artificial intelligence, according to an internal memo sent to staff on Wednesday. The move is part of a broader wave of tech industry layoffs over the past year, with many companies attributing job […]

Snap unveils new lens studio tools for AR creators
Tech

Snapchat introduces creator subscription in US

Snapchat announced today that it will begin testing creator subscriptions in an alpha rollout with select United States users starting February 23. The new feature will let fans subscribe to creators such as Jeremiah Brown, Harry Jowsey, and Skai Jackson, unlocking exclusive content and giving creators new ways to monetize their presence. Creators can choose […]

EU warns YouTube over Hamas-Israel disinformation
featured Policy and Regulations

EU orders Snapchat, YouTube to explain child safety measures

The European Union on Friday demanded digital giants, including Snapchat and YouTube, explain how they are protecting children from online harm, as member states explore restricting minors’ access to social media at a European level. The EU has stringent rules regulating the digital space, including what children should be able to see, but there is […]

Snapchat gains 11m users worldwide
Tech

Snapchat to charge users for old post storage

Snapchat has rolled out paid storage plans for its Memories feature, first launched in 2016 to let users save snaps beyond the standard 24-hour limit. The change targets users with more than 5GB of saved content. While most users remain under that cap, those with thousands of stored photos and videos will now need to […]

Snap unveils new lens studio tools for AR creators
News

Snap unveils new lens studio tools for AR creators

Snap Inc. is expanding its support for augmented reality creators with the release of new tools in Lens Studio, aimed at enhancing the development of Bitmoji-powered games. The updates, part of Lens Studio 5.10, include a suite of game assets and features that enable developers to build more dynamic, interactive experiences, TechCrunch reported. Among the […]

Zuckerberg, Meta directors settle $8bn privacy lawsuit ahead of testimony
featured News

Snapchat would have grown faster under Meta – Zuckerberg

Meta CEO Mark Zuckerberg testified this week that Snapchat could have seen faster growth if it had accepted Facebook’s acquisition offer more than a decade ago, according to court coverage by Business Insider. Speaking during Meta’s ongoing antitrust trial, Zuckerberg reflected on the social media giant’s failed attempt to purchase Snapchat in 2013. While contemporary […]

Snap unveils new lens studio tools for AR creators
News

Snapchat launches AI-sponsored lenses for immersive experience

Snapchat is rolling out a new advertising format called Sponsored AI Lenses, allowing brands to engage users through immersive, AI-generated experiences. The feature builds on Snapchat’s existing sponsored lens offerings but introduces proprietary generative AI technology to personalize user interactions like never before. With these AI-powered lenses, users can take selfies that transform them into […]

Snap unveils new lens studio tools for AR creators
Tech

Snapchat introduces AI-powered video lenses

Snapchat has launched its first-ever generative AI video Lenses, marking a major step in integrating artificial intelligence into its platform. The new feature, powered by Snap’s in-house generative video model, is available exclusively to users subscribed to Snapchat Platinum, the app’s premium tier, which costs $15.99 per month. The move follows Snap’s unveiling of an […]

Snap CEO Spiegel mocks Zuckerberg over Snapchat copycat by Meta
News

Snap CEO Spiegel mocks Zuckerberg over Snapchat copycat by Meta

Snap CEO Evan Spiegel took a playful jab at Meta’s history of replicating Snapchat’s features by updating his LinkedIn title to “VP Product @ Meta.” The move appeared to reference Meta’s well-documented pattern of adopting innovations first introduced by its competitors, particularly Snapchat. Spiegel’s updated LinkedIn description now reads: “Loving husband, father of four boys, […]

Snapchat expands AI features for paid subscribers
News

Snapchat expands AI features for paid subscribers

Snapchat has launched AI-generated stickers for chats and a new self-destructing Snaps option for Snapchat+ subscribers as part of its ongoing effort to grow its paid membership base. Snapchat+ subscribers in the U.S. can now create custom stickers generated by AI to match their chat messages. Users type a message in the chat bar and […]

Snap unveils new lens studio tools for AR creators
News

Snap reports boost amid TikTok uncertainty

Snap has seen a positive impact on its business due to the uncertainty surrounding TikTok’s future, CEO Evan Spiegel said during the company’s fourth-quarter earnings call on Tuesday. “We’re not trying to draw too many conclusions from some of the engagement lift we saw when [TikTok] went dark for that brief period of time. I […]

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